Online video marketing is becoming more widespread as more and more small business owners begin to realise it’s power. Currently, we see the internet as predominately text based. However, in the next 10 years it will be transformed into much more of a TV type medium.
Small businesses need to get onboard now while the entry costs are low. Like everything else, costs will spiral as video marketing gets more popular.
Benefits of Video Marketing for Small Business
With video you are able to reach a much larger audience. Much of your market will be visual thinkers with a strong preference for video.
It’s easier to get your video to the top of Google searches. The perceived barrier of video production puts much of your competition off and so it makes a great SEO tool.
Not only can you attract the huge search engine market, but you also have access to the 100s of millions of YouTube viewers. YouTube is now the second largest search engine. 3G is common and now 4G is much more the standard for mobile devices. This makes video the preferred choice for getting your commercial message out to the billions of mobile users.
Video marketing helps build your brand as customers get to see and trust you. They will become a much more loyal following who eagerly await your next video message.
Trust is quickly established if prospects see that your message is congruent with your body language and intonation. As trust grows with them, they become much more likely to buy.
And finally, it’s much cheaper to make a video that you might have thought. In many cases there are video creation tools on the web. You don’t even have to bother with a camera and lights.